Lord’s Automotive Pvt. Ltd., a startup subsidiary of Lord’s Mark Industries, has introduced a range of electric vehicles (EVs). The lineup includes six three-wheeler (3W) models – Lord’s King E-Rickshaw, Lord’s Samrat E-Loader, Lord’s Sawari Butterfly E-Rickshaw, Lord’s Gati Butterfly E-Loader, Lord’s Grace E-Rickshaw designed for individuals with disabilities, and Lord’s Swachh Yaan E-Garbage. There are two high-speed two-wheeler (2W) models – Lord’s Ignite High-Speed E-Scooter and Lord’s Prime High-Speed E-Cargo Scooter.
The pricing for these EVs spans from Rs. 49,999 to Rs.1,75,000. The initial phase will concentrate on tier 2 and tier 3 towns in various states, including Uttar Pradesh, Maharashtra, Delhi NCR, Karnataka, Tamil Nadu, Bihar, Madhya Pradesh, Andhra Pradesh, Kerala, Gujarat, Rajasthan, Assam, West Bengal, Jharkhand, and Orissa. The EVs are manufactured at Silvassa, Lucknow, Gurugram, and Faridabad facilities. Incorporated in February 2020 and with over 16,000 EVs sold so far across 22 states through 267 dealers, the company said that it also plans to set up manufacturing facilities in states like Kerala, Andhra Pradesh, Telangana, Rajasthan, and West Bengal.
Commenting on the launch, Mr Sachidanand Upadhyay, MD & CEO, Lords Mark Industries Pvt. Ltd., said, “The roll out of the eight sophisticated EVs is a significant milestone in our journey. We’ll continue to invest to enhance our EV manufacturing capacity as the domestic EV market is currently witnessing rapid growth on the back of the government’s focus on building sustainable mobility, growth in consumer demand and advancement in EV technologies.”
Dr. Veer Singh, CEO, Lords Automative Pvt. Ltd. said, “Lord’s Automative has the competitive edge in the market thanks to its manufacturing capability, round-the-clock customer support which ensures that each client receives best-in-class mobility solutions. The launch of eight advanced EVs demonstrates our enhanced competency. We are committed to drive EV adoption in India by offering people, affordable and dependable solutions. With convenient doorstep service, business promotion, dedicated marketing, and sales support, we are working towards further strengthening our position in the thriving EV space.”
To facilitate the adoption of their EVs, Lord’s Automative has established partnerships with various consumer lending firms and fintech companies, like Bajaj FinServ, Pine Labs, Ezetap, Ascend, Akasa Finance, Loantap, Paytel, Kotak Mahindra, Paytm, Gopik and Pixmo Finance for offering accessible financing options with minimum interest rates and processing fees.
Two-wheeler electric vehicles have a standard one-year warranty covering components like the Ignition Lock, Motor, Controller, and Display Meter. Additionally, a six-month warranty is provided for the converter included with the vehicle. On the other hand, three-wheeler electric vehicles (3W EVs) come with a one-year standard warranty for components such as the motor, controller, and differentials that are included with the vehicle. Both 2W and 3W EVs include a battery and charger warranty from the Original Equipment Manufacturer (OEM). The warranty lasts for one year for lead-acid batteries and three years for lithium batteries.
The company has established a strong support infrastructure for its EVs, making spare parts available through its network of dealerships and distributors. Customers can access a wide range of services, including round-the-clock roadside assistance, spare part replacements, and convenient vehicle delivery, added a company statement.
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