Log9 and Pulse Energy introduce WhatsApp payments for EV charging

Log9 Mobility, a wholly owned subsidiary of Bengaluru-headquartered battery tech startup Log9 Materials and EV SaaS startup Pulse Energy have launched India’s first WhatsApp-based payments at Electric Vehicle (EV) charging stations. Pulse Energy offers a platform for 550+ fast charging points, facilitating interoperability between charge point operators across India.

Pulse Energy has partnered with WhatsApp@Meta and its business partner WATI to help bring a WhatsApp-based solution for EV drivers. The WhatsApp payment option will initially be available to drivers of 3W EVs and later expand to 2W and 4W EVs. The partnership allows WhatsApp’s easy scan and pay at Log9 InstaCharge partnered charging points.

Starting today, CPOs partnering with either Pulse Energy or using Log9’s InstaCharge application will be able to make transactions through WhatsApp. More CPOs can enable WhatsApp-based charging for their customers by signing up at https://whatsapp.pulseenergy.io for ₹99 per charger per month.

On this occasion, Ravi Garg, Director – Business Messaging, WhatsApp India says, “We are delighted to partner with Pulse Energy and Log9 Mobility to enable users to charge their EVs seamlessly using the WhatsApp Business platform and its inbuilt payment solution. It is a proud moment for us at WhatsApp to play a meaningful role in empowering consumers in the evolving EV ecosystem in the country.”

Devang Mistry, CTO & Co-Founder, Pulse Energy describing the complexities involved in making EV charging more accessible, adds, “When Aadish Jain (Co-founder of Pulse Energy) and I looked at software providers in the charging market today, we found everyone was selling inexpensive, white-labelled apps to CPOs who were willing to pay. We took a different approach and looked at what EV users want and what challenges they face due to multiple charging apps. Our approach so far has yielded a higher charger utilization for CPOs, and satisfied EV drivers.” Currently, Pulse Energy’s platform is connected with 554 DC chargers and 9,145 AC chargers.

Speaking on the collaboration, Kartik Hajela, COO & Co-founder, Log9 Mobility, says, “This tie-up aligns with our stance of pioneering responsible energy, Log9’s core belief. I am certain that the partnership with Pulse Energy will be instrumental in offering impeccable charging experience to EV users, eventually leading to the much-needed expansion of the charging infrastructure and EV mobility in India.”