Jaguar will be an all-electric brand by 2025 | First electric Land Rover to arrive in 2024

Jaguar Land Rover, the wholly-owned subsidiary of Tata Motors since 2008, sold 425,974 vehicles across 127 countries in 2020. These vehicles comprise of fully electric, plug-in hybrid and mild-hybrid vehicles, as well as diesel and petrol engines.

The company has now announced its ‘REIMAGINE’ plan. At the heart of this plan is the electrification of both Land Rover and Jaguar brands on separate architectures and commitment to become a net zero carbon business by 2039.

Key highlights of JLR Reimagine plan:

1. Electric First – Jaguar to be an all-electric luxury brand by 2025 | Future Jaguar models will be built exclusively on a pure electric architecture.

First all-electric Land Rover model to arrive in 2024 | 6 pure electric Land Rovers in next 5 years.

All Jaguar and Land Rover nameplates to be available in pure electric form by end of 2030.

By 2030, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.

Land Rover will use the forthcoming flex ‘Modular Longitudinal Architecture’ to deliver electrified ICE and full electric variants as the company evolves its product line-up. Land Rover will also use pure electric based ‘Electric Modular Architecture’ which will also support advanced electrified ICE.

2. Sustainability – Zero tail pipe emissions by 2036 | Net Zero carbon business by 2039

3. Hydrogen fuel cell prototypes expected to arrive in the UK in next 12 months

4. Annual commitments of circa £2.5 bn will include investments in electrification technologies, development of connected services and data-centric technologies.

Chief Executive Officer, Thierry Bolloré also announced that the company is on a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025.

Notably, Jaguar is gearing to launch its luxury electric car I-Pace in India in coming months.