VLF to enter India this year with electric scooter ‘Tennis’

Italian electric two-wheeler brand VLF, founded by renowned designer Alessandro Tartarini in 1993, announces its entry into the Indian electric two-wheeler market. VLF is teaming up with KAW Veloce Motors Pvt Ltd to handle manufacturing and distribution.

The manufacturing facility will be established in Kolhapur, Maharashtra, leveraging the KAW Group’s six-decade manufacturing experience in the region. VLF plans to launch its iconic electric scooter named Tennis by the festive season this year, with a focus on aspirational branding and premium riding experiences at affordable prices.

VLF plans to establish a robust dealer network across India, targeting major tier 1 and tier 2 cities. The goal is to have 15 dealerships operational by the end of 2024, scaling up to 50 dealerships by the end of the financial year.

Alessandro Tartarini, the visionary behind VLF, states, “In a market that is extremely competitive and constantly evolving, we need to create products that are stylish and have a strong personality.” 

Tushar Shelke, Managing Director of KAW Veloce Motors Pvt. Ltd., shares his excitement: “With VLF, we want to give Indian consumers a range of electric scooters and Scooter that excel in design and performance. Each VLF product has its own design language and stands out in the current market. We want our customers to experience this uniqueness.”