TATA Motors unveils AVINYA Concept| An expression of company’s vision of Pure EV

Tata Passenger Electric Mobility (TPEM) took a big step towards the next generation of electric vehicles today with the global unveiling of the AVINYA Concept – an expression of the Company’s vision of a pure electric vehicle based on its GEN 3 architecture. Derived from the Sanskrit language, the name AVINYA stands for ‘Innovation’. The AVINYA Concept introduces a new typology of mobility that liberates enormous roominess and comfort, not restricted by traditional segmentation. It comes packed with new age technology, software and artificial Intelligence that work in the background to deliver wellness and tranquillity during transit. Providing an extremely premium yet simple and calming customer experience, this concept will be fairly accessible to a majority of customers of fast growing, high volume segments of today. This EV will be introduced to the market by 2025.  

DESIGN

Originally inspired by a catamaran, the AVINYA Concept combines the essence of a premium hatch with the luxuries and versatility of an SUV and the roominess and functionality of an MPV. A significant highlight on the front and the rear of the vehicle is a new identity. One is welcomed by the ‘Butterfly’ doors, and spacious interiors.

From the skydome that enhances the overall sense of space and natural light to the functional console inspired steering wheel, to the voice activated systems and finally the finishing touch of the aroma diffuser – the concept is designed with a human centric approach.

Furthermore, envisaging a future trend, this concept is designed to believe that lesser screen time is the way to go. Taking this into consideration the AVINYA Concept has been made screen-less, to bar any distractions inside the car.

PURE EV Gen 3 Architecture

The Pure EV GEN 3 Architecture boasts of next generation connectivity, advanced driver assistance systems and enhanced performance and efficiency. The platform offers high structural safety and has the next level of waterproofing and dust protection, making it ready for all forms of terrains. 

This architecture is built with the use of next-gen materials, efficient electronic componentry and proprietary energy management strategies & algorithms for efficiency management. Use of light-weight materials, and optimized structure for an EV only powertrain with enabled appropriate stiffness, helps minimize the overall mass, leading to good weight management. Furthermore, the battery used will support an ultra-fast charge capability, in line with the infrastructure evolution, pumping a minimum 500 kms range in under 30 minutes.

Mr. N Chandrasekaran, Chairman, Tata Sons and Tata Motors said,“While making the AVINYA Concept a reality, the central idea was to offer a mobility solution like no other – a state of the art software on wheels that is well designed, sustainable and reduces the planet’s carbon footprint. Green Mobility is at the nucleus of TPEM, and the AVINYA Concept is the perfect reflection of what the company stands for – a creation that will not only accelerate the adoption of EVs but also lead this movement. Furthermore, at the Tata group, we are uniquely positioned to bring all the expertise that is necessary to build these mobility solutions and we are confident that in years to come we will make a larger and sustainable impact not only in India but globally as well.”

Adding to this, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. said, “It is indeed a matter of pride for us at TPEM to present the AVINYA Concept to the world, a vision pivotal in signalling a ‘New Paradigm’. Holding on to its values of Simplicity, Timelessness, Effortlessness and Grace, the AVINYA is not only a concept but is our new identity, an identity which is here to challenge the status quo. It gives me an intense sense of optimism to present a new typology of vehicles that will introduce the automobile industry to options beyond mobility – a tranquil space which will offer you a complete sensory experience while on the move. At its heart, the AVINYA Concept has ‘IN’, which demonstrates our Indian roots and highlights how we pride ourselves in discovering new ways to move and power vehicles. The AVINYA Concept is the fruition of our first idea built on our Pure EV GEN 3 architecture, enabling us to produce a range of globally competitive EVs. Our vision for pure EVs is focused on delivering wellness and rejuvenation while traveling, backed by cutting-edge technologies, aimed at improving the overall quality of life.”

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