Rana Group, a conglomerate of EV and agritech manufacturing companies, appointed Sourav Ganguly, former BCCI President and Captain of the Indian Cricket Team, as its brand ambassador. The conglomerate also launched an electric three-wheeler for the L5 segment and announced upcoming electric four-wheelers in the cargo, e-bus and hydrogen truck segments as part of its Erisha E Mobility portfolio. The group also soft-launched an electric scooter called Supido at the event and showcased its upcoming OHEO mobile application, an EV solutions platform that deals with after-sales, financing, passenger service aggregation and more.
The company statement also added:
1. Erisha E Mobility has established 107 dealerships across India and started billing of its E3Ws to end customers.
2. The conglomerate has also signed two MoUs with the UP government for setting up 100 EV charging stations at an investment of INR 400 crore.
3. Production takes place at the company’s 320-acre plant in Thanoi, which has been built at an investment of Rs 1,500 crore.
Speaking on the development, Sourav Ganguly said, “I am extremely happy to be part of Rana Group. For me, every partnership means a way forward, and I hope my association will take the brand a long way ahead. I am committed to using my skills and experience to contribute to the success of Rana Group.”
Our team is thrilled to work with Mr Sourav Ganguly and is excited to announce this partnership,” said Mr Darshan Singh Rana, CMD and Chairman of Rana Group. “We believe that Mr Sourav Ganguly is a true representation of what our brand stands for, and we are looking forward to the positive impact that he will bring to our company.”
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