More Retail Deploys 110 Montra Electric EVIATORs in Mid-Mile Fleet

More Retail has deployed 110 Montra Electric EVIATOR electric small commercial vehicles (e-SCVs) across its distribution network, including 25 vehicles flagged off in Bengaluru on October 1. With this deployment, the retailer now operates 150 electric vehicles out of its total mid-mile fleet of 600 vehicles, representing 25% of the fleet.

More Retail is working towards fully electrifying its mid-mile logistics operations, with Montra Electric, a brand of Murugappa Group’s TI Clean Mobility, as one of its electric vehicle partners.

The Montra Electric EVIATOR is a 3.5-tonne electric small commercial vehicle featuring a 10.3-foot load deck and a payload capacity of up to 1,707 kg. The vehicle features an integrated fleet management system which provides real-time battery status, driver behaviour analytics and route optimisation capabilities to support fleet operations.

According to the companies, the 110 Montra Electric EVIATORs collectively cover at least 22,000 km daily and are expected to reduce tailpipe CO₂ emissions by over 1,750 tonnes annually. The vehicles are deployed for store replenishment and local deliveries across More Retail’s distribution network.

Saju Nair, CEO, e-SCV Division, Montra Electric, said, “Electrification of commercial mobility will accelerate when it delivers measurable business value at scale. More Retail’s journey towards 100% electrification with our EVIATOR, is a strong example of that shift, from evaluating EVs as an alternative to deploying them as a core part of everyday logistics. As More Retail moves towards a fully electric mid-mile fleet, our focus is to enable that transition with vehicles and an ecosystem built around uptime, efficiency and long-term profitability.”

Prasanna Hegde – National Transport Manager, More Retail Pvt Ltd said, “Our mid-mile fleet keeps our stores stocked every day, so reliability comes first for us. The move from ICE vehicles to Montra Electric’s EVIATOR e-SCVs has been smooth across our distribution network. The vehicles have already covered over 8.8 lakh kilometres on our routes, and our drivers have responded well to their comfort, instant torque and day-to-day dependability. Alongside lower operating costs, we are cutting emissions with every delivery run. With 150 of our 600 mid-mile vehicles now electric, we are well on our way to a fully electric fleet, and Montra Electric has been a trusted partner at every step.”

Montra Electric, part of the Murugappa Group’s TI Clean Mobility, operates across electric three-wheelers, small commercial vehicles, tractors, and medium- and heavy-commercial vehicles. Its portfolio includes the EVIATOR e-SCV, RHINO electric truck trailer, last-mile passenger vehicle SUPER AUTO, last-mile delivery solution SUPER CARGO, and E-27 electric tractor. More Retail operates supermarkets and hypermarkets across India and is transitioning its mid-mile logistics fleet to electric vehicles.

Also read: Montra Electric expands eSCV portfolio with two EVIATOR variants, priced from ₹14.58 lakh