Ather Energy to enter Sri Lanka for international expansion after Nepal
Ather Energy, an electric vehicle manufacturer based in India, has announced its entry into the Sri Lankan market. The company plans to open its first experience center in Sri Lanka in the upcoming quarter through a collaboration with Evolution Auto Pvt. Ltd., a joint venture between Sensei Capital Partners, Atman Group, and Sino Lanka Private Limited. Ather Energy’s international expansion began with its entry into Nepal in November 2023.
As the national distributor, Evolution Auto Pvt. Ltd. will oversee Ather Energy’s sales and service operations in Sri Lanka. The company will also work on establishing a network of fast-charging infrastructure in the country to support the adoption of electric vehicles.
Ather Energy launched its first scooter, the Ather 450, in 2018, followed by the 450X in 2020, the 450S in 2023, and the Rizta in 2024. The company has established a public charging network, Ather Grid, with 1,973 fast chargers across India and operates 208 experience centers as of March 31st 2024. In 2023, Ather expanded to Nepal, where it now has three Experience Centre (EC) and seven fast-charging grids.
Speaking on this development, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said “We are thrilled to enter the Sri Lankan market. Sri Lanka has been a part of our global expansion plans after Nepal, where we established our presence last year. With the increasing cost of ownership of petrol vehicles and the economic and environmental benefits of electric vehicles, the Sri Lankan market has shown an increasing preference for EVs. Ather’s electric scooters are known for their performance, design and reliability, through which we aim to appeal to new-age Sri Lankan customers, who appreciate quality modern products. Our partnership with Evolution Auto Pvt. Ltd. will enable us to deliver the customer experience that Ather is known for, to our customers in Sri Lanka, while also focusing on setting up well networked charging infrastructure for EV users.”
Commenting on the partnership with Ather, Zahran Ziyawudeen, CEO, Evolution Auto, said “Our mission at Evolution Auto is to pioneer sustainable transportation in Sri Lanka, making eco-friendly electric mobility accessible and efficient for all. We are incredibly excited to collaborate with an industry giant like Ather Energy to launch a world-class range of scooters in Sri Lanka.”
Also read: Amara Raja to supply Lithium-ion cells to Ather Energy
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