Refex eVeelz rebrands as Refex Mobility| Appoints Anirudh Arun as CEO

Refex eVeelz, an electric mobility solutions provider for corporates and demand aggregator platforms, has announced its rebranding as Refex Mobility. The company has also named Anirudh Arun as its Chief Executive Officer.

Established in March 2023 with 24 company-owned electric vehicles, Refex Mobility currently operates a fleet of nearly 1,400 EVs. The company offers B2B and B2B2C mobility services to corporates, institutions, and employees.

The company stated that its renewed focus will be on reliability, safety, sustainability, and social impact under the theme of “Responsible Mobility.”

Anirudh Arun, who has previously worked in the mobility sector, will lead Refex Mobility’s next phase of growth. Commenting on the appointment, Arun said, “Mobility is more than just getting from point A to B — it’s about trust, dignity, and dependability. Our vision at Refex is to build a fleet and service culture where customers, drivers, and partners all experience that trust every single day.”

Ankit Grover has been appointed Chief Business Officer, responsible for expanding enterprise partnerships and corporate client engagement. The leadership team also includes Sasi A (Chief Technology Officer), Meet Goradia (Chief Operating Officer), and Sachin Navtosh Jha (Chief of Staff to the Group MD).

Along with the leadership changes, Refex has introduced a new brand identity, which includes a redesigned logo, updated app icon, and new vehicle decals. According to the company, “Refex = Reliable Fleet. Exceptional Experience.”

The company plans to expand its fleet and continue offering electric mobility options for corporate and employee transport, as well as on-demand services.

Also read: Uber and Refex Green Mobility partner to deploy 1,000 EVs in India