Euler Motors enters passenger EV segment with the launch of ‘NEO by Euler’ at ₹3,09,999

Founded in 2018 and headquartered in Delhi, Euler Motors, a manufacturer of electric commercial vehicles for cargo delivery, has entered the commercial passenger EV segment with a new brand, NEO by Euler. The first product under this brand, the NEO HiRANGE, is an electric three-wheeler for passenger mobility launched at an introductory price of ₹3,09,999.

The NEO HiRANGE series will be available in three variants – MAXX, PLUS, and HiRANGE – designed for drivers covering 120–200 km daily. The variants offer ARAI certified ranges of 261 km, 204 km, and 171 km, with real-world ranges from 130 km to over 200 km. All models feature lithium-ion chassis-integrated batteries (9.6–13.44 kWh), a 9 kW peak motor, and can charge from 10% to 80% in 3.25 hours. Key features include a skateboard chassis, 65 Nm torque, hill-assist, real-time diagnostics, anti-theft GPS, and warranty coverage of up to 6 years/1.75 lakh km.

The company stated that vehicles under the new brand are intended for first-time EV buyers, ride-hailing drivers, fleet operators, and self-employed owners. Over the next 3–4 months, Euler Motors plans to introduce NEO by Euler vehicles across 50 cities in India.

According to industry data, auto-rickshaws account for nearly 20% of daily transport trips in cities such as Bengaluru, Delhi, and Mumbai. Euler Motors said the NEO by Euler brand was developed after over two years of R&D and feedback from more than 10,000 auto-rickshaw drivers.

Saurav Kumar, Founder and CEO of Euler Motors said, “We are excited to enter the commercial passenger EV segment. ‘NEO by Euler’ reflects our proven leadership in the commercial EV market. It is the result of deep product learning and on ground engagement with auto drivers across Indian cities. We heard firsthand challenges faced by drivers every day, from long fuel queues and unreliable maintenance to passenger discomfort, and low savings. These insights have shaped every aspect of the brand. Drivers want a solution that offers the highest range in a single charge, supports their livelihood, and gives them the confidence to keep moving. ‘NEO by Euler’ is our response to those needs; a no-compromise brand built for the realities of commercial passenger mobility in India offering best in class passenger comfort, consistent earning to drivers and overall safe solution.”

Also read: Euler Motors raises INR 638 crore in Series D funding round