VIDA Unveils New Brand Identity, Secures Asia Book of Records Title

VIDA, powered by Hero, has unveiled its new brand identity, introducing a V-Lettermark derived from the Hero logo while retaining “powered by Hero” as part of its branding.

The company also secured a title in the Asia Book of Records for creating the largest brand logo. Covering 35,292 sq. ft., the logo was created using the VIDA VX2, VIDA DIRT.E K3, NOVUS NEX 1, and Hero XPulse.

The new brand identity will be rolled out across VIDA’s physical, digital, and connected touchpoints, including its upcoming product lineup.

The refreshed identity introduces “The VOOM”, a kinetic mark, motion language, and electric sonic signature designed for use across motors, digital dashboards, and connected touchpoints. Retaining “powered by Hero” as a core element, the new branding emphasizes accessibility, ambition, and a blend of Hero’s legacy with VIDA’s electric mobility vision. The refreshed identity is aimed at positioning VIDA’s electric mobility offerings with a focus on accessibility and future-ready design.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “True progress never stands still; it anchors itself in the deep roots of a trusted legacy to branch out into bold, new directions. When I launched VIDA in 2022, I called it the dawn of something special, meaning “Life”, was created to drive a positive impact and move us all forward meaningfully. Four years on, that purpose grew into a movement – a purpose to build a better world.”

Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “Today’s customer is buying an upgrade to their life, and they expect it to be effortless, reliable and within reach. Our new identity is built for that customer, and for the breadth of what VIDA now offers. The V-Letter mark captures it best: Hero’s legacy and VIDA’s future, moving forward together Hero gives our aspiration scale; VIDA gives that scale desirability. Together, we are making aspirations accessible.”

Also Read: Hero launches electric scooter ‘Vida V1’ starting at INR 1,45,000