Fortum Charge & Drive India rebrands to GLIDA

Fortum Charge & Drive India, one of the leading charge point operators, has rebranded to GLIDA, a new brand identity that represents seamless and reliable electric mobility experiences. The new logo features a green leaf that transforms into a flying plane, symbolizing a smooth, fast, and affordable EV charging journey.

The rebranding is part of GLIDA’s renewed vision to shape the future of e-mobility through cutting-edge charging infrastructure and innovative solutions. As per the company statement, they have witnessed impressive growth since its establishment in 2017, and now GLIDA is present across 15 states, 6 highways with over 450 public EV charging points spread across a multitude of charging options of CCS, DC001 and Type 2.

Commenting on the issue, Mr Sanjay Agarwal, President, Fortum India, said, “Our vision at Fortum has always been to build a carbon neutral planet, where sustainable energy and environmental consciousness go hand in hand. We are confident that with GLIDA, we are able to pique the adoption of electric vehicles in India, further reducing reliance on fossil fuels and minimizing carbon emissions. Our commitment to sustainability extends beyond just providing charging solutions; we strive to create a comprehensive ecosystem that supports the electrification of transportation and contributes to a cleaner and greener planet.”

Mr Awadhesh Kumar Jha, Executive Director, GLIDA, said, “We are excited to unveil our new brand identity GLIDA, which demonstrates what we stand for – ‘freedom to move without any barriers or hesitation’. our purpose of creating a robust runway for the swift take-off of electric mobility into mainstream.. The rebranding is rooted in our purpose to lay a strong foundation for the rapid integration of electric mobility into the mainstream keeping the best interest and value proposition for customers in mind. This further fortifies our commitment to offering a comprehensive platform, providing valuable information on GLIDA’s charging infrastructure, services, and solutions while facilitating seamless access to a vast network of EV charging stations. Along with new Brand identity, our tagline ‘All lights green’ is our commitment to you that envisions a road without any barriers or stops “

With GLIDA, customers can expect a transformed experience across various touchpoints. The newly unveiled brand image will be integrated into the website, emails, blog posts, advertising materials, video scripts, social media captions, printed materials, and other communication channels. GLIDA has already initiated the implementation of the new brand identity across its charging network, which will soon reflect the transformed look, feel, and ethos.

GLIDA’s charging stations offer advanced features, including intelligent charging algorithms, remote monitoring, and user-friendly interfaces. The company aims to be recognized and trusted as a business that helps customers achieve carbon neutrality by decarbonizing their mobility needs reliably and cost-effectively.

Also Read: The real cost of an EV charging station – AC vs DC chargers, profitability analysis