Eicher trucks and buses partners with Magenta Mobility to deploy Eicher Pro X e-trucks

Eicher Trucks, a business unit of VE Commercial Vehicles, has begun supplying Eicher Pro X small trucks to Magenta Mobility, a logistics solutions provider focused on electric mobility. As part of an initial order of 100 units, the first batch of Eicher Pro X small trucks, with a 1.7T payload, will be deployed in Mumbai, Delhi NCR, Bangalore, Hyderabad, and Chennai. These vehicles will be used in Magenta Mobility’s operations as part of its efforts to introduce electric trucks into logistics.

Mr. S S Gill, Chief Commercial Officer, VE Commercial Vehicles, stated, “Through this association with Magenta Mobility, we are driving the future of smart logistics with advanced, eco-friendly transportation solutions The Eicher Pro X range is designed to meet the growing demand for high performance, energy-efficient vehicles in the mid-mile and last-mile delivery sectors and aligns with Magenta Mobility’s focus on decarbonizing last mile mobility”

“Partnering with Eicher Trucks and Buses and integrating the Eicher Pro X trucks into our fleet marks a pivotal moment in our commitment to transforming last-mile logistics in India. This collaboration not only strengthens our ability to offer efficient, sustainable, and reliable transportation solutions but also aligns with our vision of delivering high-performance, eco-friendly options for our diverse customer base,” said, Mr. Maxson Lewis, Founder and CEO Magenta Mobility

Unveiled at the Bharat Mobility Global Expo 2025, the Eicher Pro X range marks Eicher’s entry into the 2-3.5T segment. The trucks are designed for city and near-city distribution, featuring cargo space, energy efficiency, and driver-focused elements such as air-conditioned cabins and safety systems. Developed in collaboration with logistics companies in sectors such as e-commerce, FMCG, and parcel & courier services, the Eicher Pro X includes an industry-standard turning radius and visibility features.

Eicher’s Uptime Centre provides continuous vehicle monitoring, remote diagnostics using AI/ML, and over-the-air telematics updates. The trucks are also integrated with the ‘My Eicher’ app, offering vehicle performance tracking. They are supported by a service network of over 1,000 touchpoints, 470 service centers, and 7,000 parts outlets across India. Magenta Mobility operates a fleet of over 2,600 electric vehicles across 18+ cities.

Also read: Eicher’s EV-first SCV Truck unveiled at Bharat Mobility Expo 2024