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Mahindra unveils five e-SUVs under two brands based on INGLO platform

Mahindra & Mahindra, India’s leading SUV manufacturer, unveiled its new state-of-the-art INGLO EV platform and five e-SUVs under two EV brands showcasing its vision for the future of electric mobility.

Brand

Mahindra unveiled two new brands, created specifically to house the company’s EV portfolio – Iconic brand XUV with the Twin Peak logo in Copper and the all-new electric-only brand called BE.

The iconic brand XUV will host a range of products. With a sophisticated futuristic design, pulsating performance and dynamic innovation, it is targeted at customers who have the passion to live a life beyond boundaries while making a difference.

The bold, evocative and exhilarating BE brand, with its audacious new design language, will target customers who want to define their life’s journey their own way while making a difference: A brand that will let customers be who they want to be.

The five SUVs launched under these two brand names to be launched between 2024 and 2026

  • XUV.e8 – Launch: December 2024 ; Based on INGLO Platform ; Dimensions: L x W x H: 4740 x 1900 x 1760 mm | Wheelbase 2762 mm ; a combination of sheer performance, best-in-class technology and safety. The intelligent all-wheel drive system along with sophisticated cabin, offers supreme ride comfort both on and off the road.
  • XUV.e9 – Launch: April 2025 ; Based on INGLO Platform ; Dimensions: L x W x H: 4790 x 1905 x 1690 mm | Wheelbase 2775 mm ; a fearlessly modern design with the strengths of an authentic SUV combined with the aerodynamic silhouette of a coupe. Intelligent interiors, with a view to indulge through its panoramic sky roof that warrants every bit of attention it demands.
  • BE.05 – Launch: October 2025 ; Based on INGLO Platform ; Dimensions: L x W x H: 4370 x 1900 x 1635 mm | Wheelbase 2775 mm ; a true standout, with a taste for life to explore the impossible. It is a Sports Electric Vehicle (SEV) in the truest sense, making it a category in itself. A racing inspired bold design complemented seamlessly by multi-sensory experiences.
  • BE.07 – Launch: October 2026 ; Based on INGLO Platform ; Dimensions: L x W x H: 4565 x 1900 x 1660 mm | Wheelbase 2775 mm ; a family space, designed to offer a first-class experience, with versatility, configurable profiles and curated multi-sensory experiences.
  • BE.09 – Launch: To be announced ; Based on INGLO platform ; A head turning SUV grand tourer with a chiseled design, dynamic roof and solid stance. Allowing four passengers a first-class experience.

Design

Breaking new ground, these all-new e-SUVs will create an electrifying presence, both on the road and off it, while retaining the Mahindra core SUV heritage.

INGLO Technology:

The INGLO platform encapsulates progressive battery technology, platform architecture, brain power and human-machine interface. The name also symbolizes the flow and exchange of energy and emotion, a GLO of well-being, and a system that brings complete harmony.

INGLO offers class-leading safety standards, exhilarating performance, excellent range and efficiency, exemplary driving dynamics, versatility and intelligent HMI. INGLO also delivers a multi-sensorial driving experience with a futuristic, augmented reality-enabled heads-up display, edge-to-edge screen, 5G network capability and Over-The-Air updates that will keep the EVs as good as new.

Dr Anish Shah, Managing Director & CEO, Mahindra Group, said, “We are proud and delighted to showcase our Born Electric vision. It provides a strategic direction that is in line with our core philosophy of ‘Rise’ – to be an organisation that will be counted among the best in the world and at the same time rise for our planet to fight against climate change. Mahindra will offer customers future-ready technology, head-turning design, world-class products and the benefits of global partnerships. By 2027, we expect that a quarter of the SUVs we sell will be electric.”

Rajesh Jejurikar, Executive Director – Auto and Farm Sectors, Mahindra & Mahindra, said, “Our vision of Born Electric is underpinned by the future-ready INGLO platform, two new exciting brands and the Heartcore design philosophy. The five electric SUVs provide a powerful glimpse of our strategic direction and hews to the Mahindra attitude of a racing spirit and the attitude of adventure. We aim to not only electrify the roads but also the hearts and minds of SUV aficionados in India and around the world.”

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