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Bajaj expands the Chetak portfolio of e-scooters | Launches Premium 2023 Edition

  • Chetak Premium 2023 Edition launched in three new colours at a price of Rs 1,51,910 (ex-showroom, Bengaluru)
  • The current Chetak range now starts at Rs 1,21,933 (ex-showroom, Bengaluru)
  • Two more products for last-mile urban mobility launched in partnership with Yulu
  • Significant efficiencies in the supply chain harnessed
  • Quick progress in the expansion of the exclusive store network

Bajaj Auto has announced its progress in the two-wheeler EV business, signalling a change in the scale and quality of its business going forward.

Supply Chain

The two-wheeler EV supply chain at Bajaj Auto has been restructured, and several development programs with key vendors have made significant progress. This reduces costs and assures the availability of over 10,000 units of Chetak per month.

The all-new Chetak Premium 2023 Edition

In this new avatar, the look of the Chetak has been enhanced with exquisite detailing and the use of premium materials in a choice of three colours – Matte Coarse Grey, Matte Caribbean Blue and Satin Black. A new feature of the 2023 Edition is an all-colour LCD console that displays vehicle information with more clarity.

Other elements embellishing its classic form are a premium two-toned seat, body-coloured rear view mirrors, a satin black grab rail and matching pillion footrest castings.  The headlamp casing, blinkers and central trim elements are now lustrous Charcoal Black, adding signature flair to this impeccable design.

The official release added that Chetak Premium – 2023 Edition will continue to sport an all-metal body and an efficient onboard charger along with other industry-leading features. It is priced at Rs 1,51,910 (ex-showroom, Bengaluru). Bookings are now open, and deliveries will commence in April. The current Chetak is now priced at Rs 1,21,933 (ex-showroom, Bengaluru).

Chetak Dealerships

Chetak is already present in 60+ cities and a rapid expansion drive will make Chetak available in almost 100 stores across 85 cities by the end of March 2023. Over 40 of these stores are exclusive Experience Centres delighting the customers with a rich purchase experience. All Chetak dealerships have exclusive service centres, assuring customers of a trustworthy and reliable ownership and operating experience.

New products with Yulu

Recently, Yulu, a player in last-mile micro-mobility, launched two new products designed and manufactured by Bajaj Auto Ltd – the Miracle GR & DeX GR. These products aim to revolutionise the last-mile urban mobility market. The Miracle GR is meant for personal commute needs, while DeX GR is targeted at hyper-local delivery segment.

Speaking on the occasion, Mr Rakesh Sharma, Executive Director at Bajaj Auto, said, “Building on the robust work done on our EV supply chain, we have surely and firmly commenced the scale-up phase. Chetak’s premium and reliable image will be further strengthened by the new Premium 2023 Edition. The new colours, the striking new display console and other exquisitely crafted features reinforce Chetak’s position as the most aspired Electric scooter. The rapid progress of various supply chain initiatives and a secure outlook allows us to expand our network, ensure availability across it, and strengthen our product portfolio to cover different segments and price points. This positions us very well to harness the opportunity unfolding for EVs.”

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